====== Honour by association ======

By //associating// the speaker, a witness, position or even a product with a group or person held in high regard, it is intended to create the impression that an argument, a position or the characteristics of the product are particularly credible and positive.

For example:

> A product is promoted by a well-known celebrity.
> <u questionable "Honour by association">Qualities such as reliability, integrity, likeability or lifestyle, which are associated with that celebrity, are transferred to the product.</u>
> <span conclusio><s invalid>The product is associated with the characteristics of that personality.</s></span>

A product does not, for example, suddenly become more "reliable" simply because an actor known for roles in which he embodies that quality signs an advertising contract with the manufacturer. The //association// with these qualities can nevertheless be effective and be reflected in the manufacturer’s sales figures.

#TODO **This article is not translated yet. This is merely a placeholder for now.**